The Challenge To donate to 7-Eleven regular consumers a sporting and automotive emotion. To propose a loyalty operation to one of the most important convenience stores in the world, active especially in Asia. To involve four different Brands, creating meticulous and realistic products, making them desirable for fans and others.
The Solution Valentino Rossi VR46 Collection. A multi-brand project involving Ducati, Yamaha, Aprilia and VR46. Extraordinary 1:24 scale die-cast motorcycles with incredible attention to details, Valentino’s 1:8 die-cast helmets and merchandising products such as gloves, backpack and VR46 tracksuits. All realistic to the last detail. A great operation carried out together with TCC – The Continuity Company – which led an iconic figure of the automotive world, the most famous Italian in the world, to get celebrated in Asia: Valentino.